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Pragati Coaching, Nashik — ~50% enquiry-to-admission lift, in Marathi.

A competitive-exam institute running two annual admission cycles. The counselling desk could not keep up with peak-season enquiries, and many parents preferred Marathi. Twelve days after kickoff, every enquiry receives a same-hour response in the parent's language.

~50%
Enquiry-to-admission lift

A growing coaching institute under seasonal pressure.

Who

Pragati Coaching — competitive-exam institute

Where

Nashik, Maharashtra

Scope at engagement

Two admission cycles per year; four counsellors; predominantly Marathi-speaking parents

Enquiry volume peaked above the desk's capacity.

During admission cycles, enquiries arrived in waves — across portals, WhatsApp and the phone. The counselling team could only respond to about half within the day.

English-only brochures and bots excluded the parents who most wanted to talk it through. Many never returned for a second touch.

Beyond the funnel, fee reminders were inconsistent and handled awkwardly by hand — straining both parent relationships and cash flow.

Four LeadEdu modules, deployed in twelve days.

WhatsApp Admission Funnel₹3,500/mo

Captures and qualifies parent enquiries through a tracked admission funnel.

Vernacular Voice Agent₹6,500/mo

Handles parent enquiries by phone in Marathi, Hindi and English.

Counselling Scheduler₹2,500/mo

Books counselling sessions and campus visits with reminders.

AI Fee-Reminder Automation₹2,000/mo

Polite, consistent fee-due reminders across WhatsApp and email.

Measured across one full admission cycle.

~50%Enquiry-to-admission lift
Same-hourFirst response, every enquiry
MarathiPrimary language of conversation
"Parents finally feel heard — in Marathi, immediately. The funnel shows us exactly where each family is in the decision."

— Director, Pragati Coaching

Placeholder case study — to be replaced with a verified customer story under signed permission.

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