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Spice Route — ~18% of repeat orders shifted from aggregators to direct.

A four-outlet regional restaurant brand was paying aggregator commission on every delivery — and had no direct line to its own repeat customers. Thirteen days after kickoff, a growing share of repeat orders moves through the direct WhatsApp channel at full margin.

~18%
Shift from aggregators to direct

A regional F&B brand paying for every aggregator order.

Who

Spice Route — regional restaurant brand

Where

Four outlets, Maharashtra

Scope at engagement

Predominantly aggregator-driven orders; no owned channel; thin margins under pressure

The aggregator owned the customer relationship.

Every order arrived with commission already deducted — and on F&B margins, that share was the difference between a profitable outlet and a marginal one.

Beyond margin, the brand had no contact list of its own. The customers it cooked for, it could not reach. Repeat-order prompts went out from the aggregator, not the kitchen.

Negative reviews on Zomato and Google were discovered late and responded to inconsistently.

Three LeadHoreca modules, deployed in thirteen days.

WhatsApp Direct-Order System₹4,000/mo

Direct ordering on WhatsApp with UPI checkout — no aggregator in the middle.

Lapsed Customer Campaigns₹2,000/mo

Customers who have not ordered recently are re-engaged on the direct channel.

AI Review Management₹2,000/mo

Auto-requests reviews from happy diners and routes negative reviews to the owner first.

Measured 90 days after Day 31.

~18%Shift to direct ordering
OwnedDirect customer relationships
FullMargin retained on direct orders
"Every order we move to WhatsApp is an order we keep the full margin on — and a customer we can actually talk to again."

— Operations head, Spice Route

Placeholder case study — to be replaced with a verified customer story under signed permission.

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