LeadProp · Real Estate

Saharsh Developers cut portal-lead leakage by ~45%.

A mid-sized Mumbai builder ran sales across two active projects with no first-response discipline. Inside one deployment cycle, every portal lead now gets a qualified, inventory-matched response within minutes — and confirmed site visits actually hold.

~45%

Reduction in lead leakage

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The Customer

A residential builder under sales pressure.

Who

Saharsh Developers — a mid-sized residential builder

Where

Mumbai, Maharashtra

Scope at engagement

Two active residential projects, in-house sales team of six

The Problem

Portal leads were shared faster than the team could respond.

Most leads came from property portals — meaning the same enquiry was shared simultaneously with several brokers and builders. The buyer typically went with whoever called back first.

Saharsh's sales team was strong on closing, but the first-touch window was being missed. Leads sat in the inbox for two or three hours during peak times. By then, the buyer was already speaking with someone else.

Confirmed site visits added a second leak: there was no structured reminder. A meaningful share of weekend appointments simply didn't happen, costing the sales head a half-day per missed visit.

The Solution

Four LeadProp modules, deployed in fourteen days.

AI Lead Qualification₹3,500/mo

Inbound leads scored against Saharsh's buying criteria in real time.

WhatsApp Inventory Match₹3,500/mo

Automated first response with the right project, unit type and pricing — on WhatsApp, within minutes.

Site-Visit Scheduler₹2,500/mo

Books site visits straight into agent calendars, with reminders the day before and one hour out.

Post-Visit Nurture₹2,000/mo

A structured follow-up sequence after every visit, so warm buyers do not quietly go cold.

The Outcomes

Measured 90 days after Day 31.

~45%Reduction in lead leakage

MinutesFirst-response time, not hours

~3×Site visits that hold per weekend

"Leads used to sit until someone was free. Now the first message goes out before a competitor has even seen the enquiry — and the visits we book actually happen."
— Sales head, Saharsh Developers

Placeholder case study — to be replaced with a verified customer story under signed permission.

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