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LeadWell · WellnessNirvana Salons, Pune — ~40% lift in repeat-visit conversion.
A three-branch salon chain with a loyal but slowly drifting customer base. Booking calls were missed during busy hours, and lapsed customers were never followed up. Eleven days after kickoff, WhatsApp booking runs around the clock and win-back offers bring regulars back.
A salon chain losing regulars without noticing.
Nirvana Salons — three-branch salon chain
Pune, Maharashtra
Three outlets; high regular share; no central CRM
Booking calls collided with service hours.
When the front desk was mid-service, booking calls went to voicemail. A customer ready to book that minute did not usually bother an hour later.
Regulars who quietly stopped coming were never followed up — there was no signal anyone was missing.
Feedback was collected sporadically, which meant the same fixable issue (long wait times on Saturdays, an unhappy stylist match) kept costing repeat business.
Four LeadWell modules, live in eleven days.
Self-service booking and confirmations on WhatsApp, 24/7.
Feedback collected after every visit; unhappy customers flagged to the owner immediately.
Lapsed customers re-engaged with timely, well-judged offers.
Customer pipeline, loyalty tracking and visit cadence in one shared view.
Measured 90 days after Day 31.
"We finally know who stopped coming — and we have a polite way to invite them back before they're gone for good."— Owner, Nirvana Salons
Placeholder case study — to be replaced with a verified customer story under signed permission.
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