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Nirvana Salons, Pune — ~40% lift in repeat-visit conversion.

A three-branch salon chain with a loyal but slowly drifting customer base. Booking calls were missed during busy hours, and lapsed customers were never followed up. Eleven days after kickoff, WhatsApp booking runs around the clock and win-back offers bring regulars back.

~40%
Repeat-visit conversion lift

A salon chain losing regulars without noticing.

Who

Nirvana Salons — three-branch salon chain

Where

Pune, Maharashtra

Scope at engagement

Three outlets; high regular share; no central CRM

Booking calls collided with service hours.

When the front desk was mid-service, booking calls went to voicemail. A customer ready to book that minute did not usually bother an hour later.

Regulars who quietly stopped coming were never followed up — there was no signal anyone was missing.

Feedback was collected sporadically, which meant the same fixable issue (long wait times on Saturdays, an unhappy stylist match) kept costing repeat business.

Four LeadWell modules, live in eleven days.

WhatsApp Booking Automation₹3,000/mo

Self-service booking and confirmations on WhatsApp, 24/7.

Post-Visit Feedback₹2,000/mo

Feedback collected after every visit; unhappy customers flagged to the owner immediately.

AI Win-Back Campaigns₹2,500/mo

Lapsed customers re-engaged with timely, well-judged offers.

CRM Intelligence Core₹2,500/mo

Customer pipeline, loyalty tracking and visit cadence in one shared view.

Measured 90 days after Day 31.

~40%Repeat-visit conversion lift
24/7Self-service booking
Every visitFeedback now captured
"We finally know who stopped coming — and we have a polite way to invite them back before they're gone for good."

— Owner, Nirvana Salons

Placeholder case study — to be replaced with a verified customer story under signed permission.

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